HLE Glascoat Brand Identity
HLE and Swiss Glascoat, both prominent names in the Glass-Lined Industrial Equipment manufacturing space, joined forces and needed a brand identity that reflected their combined strengths. I was thrilled to be part of the team that tackled this large-scale corporate branding project.
To create a powerful identity for HLE Glascoat, we sought to capture the essence of their products and processes.
After several insightful conversations with the client, we identified three key elements to convey through the identity: the cylinder as a fundamental component, the input-output concept related to chemical reactions, and the glass-lined nature of their products.
Balancing minimalism and clarity while incorporating these three elements was a challenge, but we successfully developed an abstract icon that represented all three insights. This symbol became the foundation of HLE Glascoat's brand identity and quickly gained recognition.
Balancing minimalism and clarity while incorporating these three elements was a challenge, but we successfully developed an abstract icon that represented all three insights. This symbol became the foundation of HLE Glascoat's brand identity and quickly gained recognition.
Make it stand out.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Make it stand out
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Make it stand out.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.