Brand Identity, Print
HLE and Swiss Glascoat, both prominent names in the Glass-Lined Industrial Equipment manufacturing space, joined forces and needed a brand identity that reflected their combined strengths. I was thrilled to be part of the team that tackled this large-scale corporate branding project.
To create a powerful identity for HLE Glascoat, we sought to capture the essence of their products and processes.
After several insightful conversations with the client, we identified three key elements to convey through the identity: the cylinder as a fundamental component, the input-output concept related to chemical reactions, and the glass-lined nature of their products.
Balancing minimalism and clarity while incorporating these three elements was a challenge, but we successfully developed an abstract icon that represented all three insights. This symbol became the foundation of HLE Glascoat's brand identity and quickly gained recognition.
Building upon the iconic symbol, we crafted a distinctive yet corporate identity for HLE Glascoat. The client was delighted with the result, considering it to be one of the most unique brand identities in the industry. I'm proud of the work we did on this project, and it's gratifying to know that our creation helps HLE Glascoat stand out in their market.
