A few years ago, I had the opportunity to work on the branding for three seasons of Lakmé India Fashion Week, including the event's 15th-anniversary celebration. This prestigious event is the largest fashion showcase in the country, bringing together the industry's top talents for seven days of the best in haute-couture.

Our team was initially daunted by the challenge of rejuvenating such an established brand and event, but our excitement and passion for the project quickly overcame any apprehension. We were responsible for creating the event's identity, print collateral, signage, and even installations within the venue.

The first season we worked on was a demanding yet thrilling experience. Our enthusiasm for the project, and the accolades our work received that first season, led us to return for the next two seasons. Each time, we pushed our creative boundaries further and adapted the brand identity to best represent the evolving landscape of the fashion industry at the time.

Working on the branding for Lakmé India Fashion Week remains a highlight in my career, as it allowed me to collaborate with a talented team, immerse myself in the world of fashion, and contribute to an event that celebrates innovation, creativity, and cultural impact.