· Building
On starting over
After years on Squarespace, I built this site myself. Here's why.
Journal
On design and creative business
Thoughts on branding, design systems, running a studio, and the craft of visual communication.
Branding with a Conscience
Discover the power of purpose-driven branding, our journey with impactful projects, and key elements for success in creating a better world through responsible design.
Will AI kill the Creative star?
Explore the exciting potential for AI to enhance human creativity, as we debunk myths, discuss AI's role in strengthening design and writing processes, and envision a bright, AI-fueled creative future.
Topics I write about
Design Branding Creative Business Typography Sustainability
Lab Notes
On building with AI
Field notes from the frontier. What I'm learning about building software, AI tools, and shipping things that work.
Claude Code Turned Me Into a Character From The Goonies
Claude Code turned me into my favourite character from the 1985 children's classic, The Goonies. Last week, looking for a festive throwback during our year-end break, I fired up The Goonies for the first time in more than three decades. And about twenty minutes in, I had one of those strange moment
From Tool to Teammate: When AIs Say “No”
When Claude advised against adding a last-minute feature to my project, I realized AI assistants aren't just tools—they're evolving into collaborative partners. Unlike Photoshop or Google Slides, modern AI can recognize developer anxiety and provide contextual guidance at critical moments. This crea
The One That Liberated Us from Adobe Acrobat (kinda)
The latest on my series on “How I Learned to Stop Worrying and Love AI” — this one liberated us from Adobe Acrobat (kinda). Are you tired of overcomplicated PDF signing tools? Learn how I built a no-nonsense PDF signing app using AI assistance, turning a weekend project into a practical solution fo
How I Learned to Stop Worrying and Love AI — Experiment 3
The next experiment in my series of building projects with AI, this one had me build an AI-powered digital gallery for MidJourney artworks, born from a questionably organised WhatsApp chat and developed into a sophisticated curation tool. Features insights on AI's role in creative industries and a r
How I Learned to Stop Worrying and Love AI — Experiment 2
Read about my experience building SportsBluff, an AI experiment that helps non-sports fans navigate social conversations about sports. Learn how this tool combines Reddit data and OpenAI's GPT-4o-Mini to generate authentic sports chat responses. Part 2 of my ongoing series 'How I Learned To Stop W
How I Learned to Stop Worrying and Love AI — Experiment 1
Vikram Bhalla's journey into AI-assisted development showcases how Creative Block Buster flips traditional AI prompting on its head. Built by a non-coder using AI tools like Cursor and Claude, this app helps creative professionals overcome creative block through quick AI-generated writing tasks. Par
· Building
On starting over
After years on Squarespace, I built this site myself. Here's why.
Art and the Algorithm
Examining the transformative role of AI in the creative industry, exploring its potential to redefine artistic expression while questioning the future for human creatives in an AI-driven world.
Topics I write about
AI Tools Building Claude Learning to Code Experiments