As the Creative Director on the SAGlass Brand Identity project, I had the pleasure of leading a talented team in redesigning the identity, print, and signage for a brand that holds a distinguished position in the Indian glass industry. SAGlass has been our design client for nearly three years, and when the opportunity to revamp their decade-old brand identity presented itself, we eagerly seized the moment.

SAGlass is a company that prides itself on its unwavering commitment to quality and its strong focus on innovation. Their dedication to sustainability and sustainable manufacturing practices is a significant part of their mission. 

Understanding the brand's cautious approach to change, we carefully studied the characteristics of glass in its purest, molten state and the way heat dissipates through it. This research served as the foundation for our final design concept, which we developed into an amorphous, shape-shifting design language.

To ensure consistency across various media and collateral, we created guidelines dictating how these shapes would shift and morph while still embodying the essence of the brand. This dynamic design approach allowed us to create an identity that is not only visually striking but also captures the innovative spirit and environmental responsibility of SAGlass.

I am incredibly proud of the work my team and I accomplished on this project.If you're interested in learning more about our process and the detailed steps we took to bring the SAGlass brand to life, check out the case study on the TWO Design blog post.