I had the pleasure of working on this personally meaningful and impactful project. The Doctor Foundation's primary mission is to bring warmth, cheer, and purpose back into the lives of the elderly in underprivileged communities in India.

For this project, our team took a unique approach to identity design. We recognized that most of the people the Foundation aimed to serve could not read English. With that in mind, we decided to explore the Devanagari script for our logotype, a decision that proved to be both challenging, and eventually, incredibly rewarding.

This foray into colloquial design not only helped us create a more accessible and culturally relevant identity but also allowed us to better understand the Foundation's goals and the people they serve. The final design effectively communicates the warmth, empathy, and dedication of The Doctor Foundation, resonating with the target audience and elevating the brand's mission.

If you'd like to dive deeper into the intricacies of this project and learn more about the Foundation and our design process, I encourage you to visit the TWO Design blog post detailing our journey. This project remains one of my personal favorites, as it showcases our ability to adapt, empathize, and create meaningful connections through design and branding.