The Story Goes On was a fascinating project that aimed to break the stereotypes associated with traditional art galleries and antique collections. It showcased a diverse array of items and artefacts, where the true value lay not in their age but in the stories they carried from their creators and previous owners.

As Creative Director on this project, I had the opportunity to lead a diverse team of creative professionals in building a comprehensive identity design system, including brand identity, print and digital collateral, social media, dynamic content, copywriting, and long-form educational articles as well. This project pushed us to go the extra mile and deliver exceptional results.

We wanted to create a modern identity for The Story Goes On that reflected its unique and fresh approach to antiques. The result was a memorable, engaging brand that invited people to become part of the ongoing stories of these cherished items.

To learn more about how we crafted this distinctive identity for a brand celebrating the stories behind antiques, check out the Case Study on the TWO Design blog.