CX Compendium
A comprehensive guide to customer experience across the Tata Group. 200+ pages of strategy, case studies, and visual systems.
Work
Boutique is a polite word for small. We're small on purpose. Eight people, no account managers, no layers between the idea and the work.
Positioning, messaging, voice development. The thinking that happens before the design.
Logo systems, design language, guidelines. The thousand small decisions that make a brand feel like itself.
Publications, campaigns, storytelling. For clients who have more to say than a tagline allows.
A comprehensive guide to customer experience across the Tata Group. 200+ pages of strategy, case studies, and visual systems.
Complete brand system for a renewable energy technology company spanning Turkey and Amsterdam.
Work
Two years. Twenty-two projects. Built with AI-assisted tools. No formal engineering background—just curiosity and stubbornness.
Task management for TWO Design
Read moreAnimated gradient tool with MP4 export
Social media captions with scoring system
Seminar recorder with participation analysis
Interactive 3D globe with testimonial pins
Automated proposals for TWO Design
Tinify-powered image compression
Story ideas for Karanjeet
307 curated Midjourney generations
View projectTimed writing prompts for stuck writers
View projectAI-generated branching storylines
Personal OS with 16 mini-apps
Read moreSign PDFs without the nonsense
View projectIoT control for vacuum, cameras, TV, HomePod
Pantry inventory and recipe discovery for iOS
AI wingman for sports conversations
View projectMovie recommendations by mood
Hand-tracking camera game
Longer notes on the experiments and tools behind the projects.