CX Compendium
A comprehensive guide to customer experience across the Tata Group. 200+ pages of strategy, case studies, and visual systems.
Work
Boutique is a polite word for small. We're small on purpose. Eight people, no account managers, no layers between the idea and the work.
Positioning, messaging, voice development. The thinking that happens before the design.
Logo systems, design language, guidelines. The thousand small decisions that make a brand feel like itself.
Publications, campaigns, storytelling. For clients who have more to say than a tagline allows.
A comprehensive guide to customer experience across the Tata Group. 200+ pages of strategy, case studies, and visual systems.
Complete brand system for a renewable energy technology company spanning Turkey and Amsterdam.
Build log
Four years. Built with AI-assisted tools, no formal engineering background, not a single line of code before 2023 — just curiosity and stubbornness. One of them is now a product strangers pay for, which still surprises me.
Six months inside an organisation, finding the places where time and knowledge quietly leak out, and building only the things that stop the leaking.
Currently with a fifteen-person social impact consultancy working across Kenya, India, Colombia and the US. Minutehand came out of it.
Read moreA menu-bar app that records your meetings and files the transcript where your AI agent already reads. No bot joins the call.
Built first for a client team, then made available to anyone. Signed, notarised, and sold — the first thing I've shipped that people pay for.
Read moreA personal operating system. An actual Electron app with sixteen integrated mini-apps.
Privacy-first, AI-powered, probably overengineered. I use it every day.
Read moreAI copilot for doctors. Real-time transcription, diagnosis suggestions, clinical context that actually understands medicine.
Built with a practicing physician to solve a real problem: doctors spend more time documenting than treating.
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